Imagine you are the public relations manager for Lazy Cruise Line

Imagine you are the public relations manager for Lazy Cruise Lines. On a cruise of the Caribbean, one of your ships, Lazy Lulu, has lost power and begun drifting aimlessly towards Cuba. First reports of what caused the power failure suggest an explosion in the ship’s propulsion system. The last transmission heard from the Chief Engineer was “I’m sorry Captain . . . I’m an engineer, not a miracle worker!”
Facebook and Twitter are being flooded with shares and tweets of stranded passengers and the phones in your office are ringing ‘off the hook’ . . . A ‘Sink Lazy Cruises’ page has been posted on Facebook. It already has over 100,000 likes . . .
(With evacuation impossible), passengers and the ship are running out of medication and food.
With which key target publics do you need to communicate? Why are they key target publics? What is/are the key message/s you want to get to them? Write a statement for the company’s website, Facebook page and Twitter platform.
• Evidence of independent research on crisis communication (including correctly-cited references, as appropriate)
• an ‘original’, carefully considered and clearly articulated response/answer
• Constructive analysis of/comment on the posts of two other students.

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